A web development feature and a marketing technique

Landing page

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What’s an online landing page?

This term can refer to the homepage or any other page of a website that is especially designed to stand out.

It usually contains a lot of information presented in an appealing way. Some websites are a one-page site which consists of a landing page with a scrolling feature, thus offering all the info at a single glance.

Since it’s the page users will “land on” (hence the name) when they click on an advertising campaign (see SEM for more info), it’s a great Marketing tool.

At Banzee, we love designing attractive landing pages, as you can see on our Web Design solutions page.