An important feature of SEO

Keyword

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Keywords and Search Engine Optimization

Many times we see the word “keywords” and think it means a list of separate words. However, in Search Engine Optimization, keywords can be single terms or a whole phrase.

Basically, it’s what internet users write on a search box looking for results. That’s why when we develop a website, we focus on keywords our clients are interested in, to help search engines identify the site’s main topics and get the website to rank better for those terms.

This way, users will find it more easily and in an “organic” way, that is, with natural SEO techniques, in contrast to those of SEM.